1017 ALYX 9SM

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The spatial projects for 1017-ALYX-9SM are designed to establish a recognisable language of space. The materials, finishes, assembly methods and objects create a palette with a strong identity. The spatial projects are a translation of the brand into space and physical objects. The project includes special collaborations with Audemars Piguet, Dior, Mackintosh, MMW, Nike and Stüssy.

  • Client: 1017-ALYX-9SM
  • Year: 2018 - ongoing
  • Location: Worldwide
Team
  • Martin Brandsdal
  • Magnus Casselbrant
  • Jesper Henriksson
  • Robin Chatwin
Collaborators
  • OK-RM
  • Thomas Adank
Timeline
  • 2018 March: New York, Dover Street Market
  • 2018 June: Paris, men's fashion week
  • 2018 August: New York, Hypefest
  • 2018 September: London, Mackintosh
  • 2018 September: Milan, Slam Jam
  • 2018 December: Shanghai, Innersect
  • 2018 December: Miami, MRKT DEUX
  • 2019 January: Paris, men's fashion week
  • 2019 January: Toronto, CNTRBND
  • 2019 February: Paris, Galeries Lafayette
  • 2019 February: London, Selfridges
  • 2019 May: Shanghai, SSUR
  • 2019 June: Paris, men's fashion week
  • 2020 January: Paris, men's fashion week