The spatial projects for 1017-ALYX-9SM are designed to establish a recognisable language of space. The materials, finishes, assembly methods and objects create a palette with a strong identity. The spatial projects are a translation of the brand into space and physical objects. The project includes special collaborations with Audemars Piguet, Dior, Mackintosh, MMW, Nike and Stüssy.
- Client: 1017-ALYX-9SM
- Year: 2018 - ongoing
- Location: Worldwide
Team
- Martin Brandsdal
- Magnus Casselbrant
- Jesper Henriksson
- Robin Chatwin
Collaborators
- OK-RM
- Thomas Adank
Timeline
- 2018 March: New York, Dover Street Market
- 2018 June: Paris, men's fashion week
- 2018 August: New York, Hypefest
- 2018 September: London, Mackintosh
- 2018 September: Milan, Slam Jam
- 2018 December: Shanghai, Innersect
- 2018 December: Miami, MRKT DEUX
- 2019 January: Paris, men's fashion week
- 2019 January: Toronto, CNTRBND
- 2019 February: Paris, Galeries Lafayette
- 2019 February: London, Selfridges
- 2019 May: Shanghai, SSUR
- 2019 June: Paris, men's fashion week
- 2020 January: Paris, men's fashion week